Social Media Marketing (SMM) is a form of internet marketing that capitalizes on Social Media to drive traffic and attract attention. Primarily done by employing engaging content that can get shared from user to user and thereby raising awareness of the subject (the product, service, event, offer, etc.)
The growing popularity of social networking sites like Facebook which boasts over a billion users has induced companies & marketers to engage with the intended target audience on this channel. Besides Facebook, the onslaught of other related platforms such as Twitter, LinkedIn, Pinterest, etc addressing different segments has made Social Media a much sought after medium that cannot be ignored.
Today, Search Engines also count Social Media engagement as one of the factors in ranking websites on the organic search listing. SEO efforts as such must take into consideration the influence that social signals can exert for Search visibility.