Search Engine Marketing has proven to be an effective marketing channel for businesses big and small. Today, majority of purchases begin with research, comparison and evaluation using an online querying and visitation. Advertising your business on search engine result pages will get it considered precisely at the moment when a prospect is searching for product or service.
This course is about online advertising using marketing channels available on the Google Adwords. It introduces learners to the various options available on Google Adwords and imparts skills needed to plan, create and optimize a Search Ad Campaign.
ONLINE ADVERTISING WITH GOOGLE ADWORDS
Learn how to plan, craft and execute Google Search Ad Campaigns
This instructor-led training course equips participants with know-how to leverage Search Engines and other related websites as a marketing medium to drive traffic and generate leads for the business. It teaches how to implement a Search Ad Campaigns using the Google Adwords platform.
At a broad level, course topics cover –