The ethos of Content Marketing lies in creating and promoting content that is informative, educational and adds value by solving people’s problems or helping fulfil their needs. In addition, this content is not delivered by the traditional advertising method of interrupting or grabbing attention, but instead provided by having permission of the prospect. Content Marketing seeks to earn the attention of prospects by Inbound rather than Outbound (Interruption methods) means.
In the realm of online world, this Content is presented in a variety of formats such as Blogs, E-books, Videos, Infographics, How-To guides, Q & A articles, Checklists and so on; with emphasis on consistency, quality and aesthetic appeal in order to attract and engage the target audience. Ultimately, guiding an engaged audience towards customer conversion.