Imagine you decided to open a store to sell your products. Where would you want that store to be located…on High Street with constant footfall & traffic where its always visible OR in some back alley of a remote location where its seldom noticed? …High Street, right!
In the world of Online Marketing, ranking high on Search Engine Result Pages (SERPs) is akin to being visible on High Street. And the process, techniques employed to improve your website’s natural ranking on SERPs is called Search Engine Optimization (SEO). The higher your visibility, the more will be the visits to your site and more will be the sales leads for your business. After all what good is a website, if it doesn’t get visitors and viewership. SEO helps you address just that.
SEO is one component of Search Marketing that’s practiced to naturally climb high on Search listing, the other way to dominate Search is through paid listings.