In the information age, consumers are more discerning & well-informed. Gone are the days when the Salesperson was your only source of information for a product/service.
While an Online Presence is a key element for success in today’s digital age, small and medium sized businesses struggle due to lack of know-how & resources in creating one.
WebSell has taken the initiative to launch a Learning Circle aimed at addressing this need. It recently conducted the first “Creating an Online Presence for Business Presence” Learning Circle at the Lifelong Learning Institute in Singapore. If you are someone who takes the Online Presence of your business seriously then this would be of interest to you, read on….
Overview of the topic: Creating an Online Presence for Business Success
This course provides individuals and companies an overview of the crucial elements for building and managing an Online Presence for their business.
The agenda includes –
- Crafting a Web Presence for Success (Make)
- Ensuring visibility on the internet (Market)
- Gaining Insights with Analytics (Measure)
Combined together, these provide a holistic approach to create and run a web presence that can underpin sales and marketing efforts for a commercial establishment.
Learning Outcomes of the training program
Key Learnings for the participants are –
- Appreciate the key ingredients for a Web Presence that help increase sales & branding
- Appraise internet marketing methods suited to amplify Online Presence
- Use Web Analytics to track performance
Method of Learning
The learning is delivered using a Blended Learning model wherein it begins with a face to face instructor-led classroom session, thereafter continued over 10 to 14 days over an innovative e-learning platform called Wiztango.
The Blended Learning method enables learners overcome the common hurdles of time, location and pace of learning, giving them the flexibility to learn in a self-paced, social & collaborative manner.
In Singapore, such Learning Circles are funded by the LearnSG Seed Fund, thereby making them free for the participants.
Attending the Learning Circle on Online Presence Management
The first run of this Learning Circle was organised on 18th Aug 2017 and was well-received by the community….attended by over 30 enthusiastic learners from business owners to individuals. The first session was conducted by Mr. Azhar Katib, founder – director of WebSell Solutions Pte Ltd.
Subsequent batches of this Learning Circle will be organised from time to time. Being active in the training field, WebSell also conducts focused trainings on digital marketing topics to corporates and individuals.
About Singapore Learning Circles
Singapore Learning Circles is a project funded by the Lifelong Learning Council. They’ve been recognized as an impactful model for community-led learning. The goal is to enable and facilitate a national learning model that is by the community with the community.
Currently, these Learning Circles are announced thru a Meetup Group and publicised on Meetup, Eventbrite and Facebook. Learning Circle Organisers also typically market their event individually through their network of contacts.
At the time of writing this post, 5 to 10 Learning Circles are being organised on a variety of topics by Adult Educators every week, with many of them being hosted at the Lifelong Learning Institute (LLI) Building in Paya Lebar.
It’s never inaccessible or too late if you wish to acquire new skills and knowledge. With national initiatives such as SkillsFuture (SSG) and Workforce Skills Qualifications (WSQ) there’s plenty of the avenues to further your learning ambition.
In Singapore, with Lifelong Learning receiving so much support from the government Learning Circles are yet another way to keep abreast with new technology and strengthen your foothold in an increasing competitive landscape.