With Pay-Per-Click (PPC) you can buy your way to dominate Search Engine Result Pages (SERPs). PPC can generate visitors for your website as soon as to turn on your Ad campaign. As opposed to SEO which takes much longer to deliver benefits, PPC gives instant results bringing visibility for your products or services faster and with greater degree of control and certainty.
With Google being the predominant Search Engine today, its search advertising service called Google Adwords is hugely popular for PPC advertising. Besides Google’s own Search Listing it gives you the capability to advertise on millions of other partner websites that are part of the Google Display Network.
Thus Search Marketing using PPC is an effective means to get immediate ROI of your advertising spend.