Website Maintenance is often viewed as a necessary evil. It may not give an immediate tangible benefit but has to be carried out to ensure everything’s ok. Being the face of a business on the world wide web one cannot ignore the probabilities of a website being down, hacked or showing stale and outdated information. This can be detrimental not only for a company’s image but also carries the risk of turning away customers.
But besides being equipped for eventualities, scope of maintenance also covers technology upgrades and keeping your website fresh with content to reflect the latest state of the business. And if your website has an active viewership or is a source of sales leads and purchases then the stakes are much higher. A proactive maintenance & support regime is of utmost importance.